CONSUMER DIRECT MAIL

The objective was to spark pre-season ski interest with former Vail Cascade Resort & Spa guests and with new prospects.

Analytics
Employing data-driven marketing technology, past winter guests and prospects from a database were profiled against past guest data to produce a well-targeted mailing list.

Imagination
The strategy was to develop
and deliver a single mail piece, dropped in November.
The mail piece showcased the outstanding alpine skiing, scenic beauty and Vail Cascade Resort
& Spa amenities.

Results
The program resulted in over $154,000 in sales.

Vail Cascade Resort & Spa, a complete year round destination resort tucked into the mountainside along Gore Creek, offers quiet tranquility and convenience to nearby Lionshead Village and Vail Village. Vail Cascade Resort & Spa offers fine dining, an award winning spa and health club, shopping, ski-in/ski-out accommodations, two outdoor year round pools, hot tubs, and a movie theater featuring the latest films.