A nationally recognized hospitality industry authority and expert strategist, Richard works at the most strategic levels of companies to provide direction and positioning to achieve their goals. He thrives on “pioneering – being on the leading edge and charting break-through advertising techniques.” Which is exactly what he’s accomplished and continues to refine – matching analytics and advertising to redefine advertising in the hospitality industry into a powerful strategic advantage. Together with account executives, Richard coordinates AIR Marketing’s resources to pull together "the best of the best" team on a given project. He is a master of marketing elegance – transforming complex data and market trends into information that initiates creative brilliance. Applying his expertise in branding, he honed his award-winning talents serving companies including Audi and GMC. Richard has a BS degree in Marketing from San Diego State University and is a graduate of the Harvard Owners/Presidents Managers Program.