Archive for August, 2009
Destination’s ‘Booking Bonanza’ Featured in Hospitality Technology
Hospitality Technology, one of the foremost publications covering emerging trends in the hospitality industry,published an online case study on the success of Destination Delivers. The report highlights the development and implementation of AIR’s TouchPoints engine, as well as the upsurge in bookings for Destination Hotels & Resorts.
“Just 30 days after the start of the campaign, the company reported over 3,000 members and an increase in room nights and revenue directly linked to the program. Destination Delivers has since garnered a membership of over 6,500 Destination guests who, in turn, have contributed to booking over 1,360 room nights since the program launched.”