Archive for June, 2008
AIR Marketing Adds Director of Interactive Marketing
In order to better serve its clients in the online space, AIR Marketing has added Shailesh Ghimire to the team as Director of Interactive Marketing. Shailesh’s experience and expertise in social media, electronic communication and online applications will help increase clients’ online exposure, while still adhering to AIR’s commitment to highly targeted, personalized marketing strategies.
“Most people know about MySpace, Facebook, YouTube and the like, and there’s a rush to have a presence there from a marketing standpoint,” Shailesh said. “But just because they’re there, doesn’t necessarily mean they’re a good fit for a client’s objectives. We’ll make the right choices and ensure campaigns seem natural and are not forced.”
Prior to joining AIR, Shailesh was in the Marketing and Sales Department of CTX Mortgage Company in Mesa, where he integrated Web 2.0 marketing techniques to the overall marketing process. Prior to that, he served as Internet Marketing Strategist at Hi-Techniques in Madison, Wisconsin. From 2002 to 2003, he was a research fellow at Consortium for Global E-Commerce at the University of Wisconsin in Madison.