Archive for the ‘Awards’ Category
Silver Streak: AIR Garners Three Awards in IAVA Competitions
AIR Marketing won a pair of silver trophies in Davey Awards and a silver W3 Award in two separate competitions sponsored by the International Academy of the Visual Arts. These honors recognized AIR’s work in both traditional and interactive media.
In the Davey Awards, AIR took a silver in the branding category for its redesign of the Casas Del Oso website. AIR also merited a silver in the specialty item category for a candle mailer produced for Vail Cascade. The W3 award was won for Destination Delivers.
Both competitions feature entries from around the world and are based on merit. The Daveys are geared toward smaller agencies doing big work, while the W3 Awards recognize achievement in the online interactive space. This year there were more than 4,000 entries in the Daveys and a pool of more than 3,000 W3 entrants.
The IAVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
AIR Takes Handful of Davey Awards
Proving again that beauty doesn’t have to take a boffo budget, AIR Marketing garnered five Davey Awards, an international competition that honors small agencies making a big impact. AIR was honored with a gold award for a direct mail piece entitled “High Performance Meetings” on behalf of Hamilton Park Hotel & Conference Center. The piece also won a silver award for copywriting. In addition, work done on behalf of the Arizona Kidney Foundation (Announcements/Greetings), L’Auberge Del Mar (Direct Mail) and Tarrytown House Estate & Conference Center (Green/Eco-Friendly) also won silver Daveys.
AIR Golden Again at Adrian Awards
For the third year running, AIR Marketing has been “golden” in the hospitality industry’s most prestigious marketing awards competition, winning a Gold Adrian Award for the company’s work on behalf of Cheyenne Mountain Resort. The winning entry, entitled “Where Inspiration Grows into Success,” took honors in the Group Sales category and is now eligible to be judged for a coveted Platinum Adrian Award, as well as Best in Show. In addition, AIR picked up a Bronze Adrian in the Group Sales category, along with interactive partner Cendyn, for their highly successful “Elect Benchmark” campaign conducted on behalf of Benchmark Hospitality International.
Held by Hospitality Sales and Marketing Association International (HSMAI), the Adrian Awards are judged based on campaign performance and results, as well as imagination and innovative design. This year, more than 1,300 entries were submitted from around the world.
IABC Makes the Call: ‘Personal Foul’ Campiagn Wins Copper Quill
The Phoenix chapter of the International Association of Business Communicators honored AIR Marketing and the Arizona Department of Health Services with a Copper Quill Award of Excellence in the category of “electronic communication, brand identification and community relations.”
Specifically designed to resonate with children ages 8 to 13, the campaign promoted both a cessation message (quitting tobacco) as well as a prevention message (keeping kids from trying tobacco in the first place). The Phoenix Suns Gorilla was the face of the integrated campaign that included TV, radio, outdoor and print ads, as well as an interactive “tobacco free” zone on the concourse of US Airways Center. The campaign’s landing page featured activities and a chance for kids to leave messages about why they thought tobacco use was a “Personal Foul.”
The campaign increased public awareness about the inherent health risks associated with tobacco
use and spread the word among youngsters that smoking or chewing “smells foul, tastes foul, and makes you feel foul too.”
AIR Marketing Wins Platinum Adrian Award
AIR Marketing took home Platinum at the 51st Annual HSMAI Adrian Awards, recognized as the hospitality industry’s top marketing honor. Judged among more than 1,300 entries from around the world, AIR won this prestigious award for its work on Vail Cascade Resort & Spa’s group direct mail campaign, which resulted in a return on investment of 17:1.
Four Score! AIR Takes Quartet of Spectrum Awards
AIR Marketing was the most decorated agency at the 2007 AMA Phoenix Spectrum Awards, garnering four honors. Held May 16 at the Valley Ho in Scottsdale, Ariz., The Spectrum Awards recognize marketing and public relations excellence in a variety of categories. AIR won four of the seven categories in which the company was a finalist, including Small Budget Existing Product or Service Campaign (Cheyenne Mountain Resort Direct Mail Campaign), Market Research (State of Arizona “Just in Case Arizona” Campaign), Integrated Multimedia (Arizona Department of Health Services “Tobacco Use: It’s a Personal Foul” Campaign) and Everything but the Kitchen Sink (Health Net Medicare Enrollment Center, Fiesta Mall). In addition, AIR was a finalist in the Large Budget New Product, Outdoor Advertising and Print Advertising, categories. In all, eight AIR Marketing campaigns were recognized as finalists.
Yo Adrian! AIR Marketing Makes ‘A-List’
AIR Marketing will be breezing down the red carpet as a three-time winner at the 50th annual Adrian “A-List” Awards in January, presented by Hospitality Sales & Marketing Association International (HSMAI). Regarded as the premier award in the hospitality industry, more than 1,200 entries were submitted for the Adrian Awards from 35 countries. AIR Marketing garnered three awards, including a “Gold Winner” for the company’s fall direct mail campaign on behalf of Pointe South Mountain Resort in Phoenix. In addition, the Tempe-based marketing firm was recognized for the launch of Baca, a new restaurant AIR Marketing concepted at The Inverness Hotel and Conference Center located outside Denver and a group sales campaign for the opening of French Lick Springs Resort Casino in French Lick, Ind., and creative direction on the Web site for Hotel Contessa in San Antonio. AIR Marketing will receive its awards at a gala red-carpet event Jan. 29, 2007 in New York City.
AIR Wins Coveted Spirit of Enterprise Award
Arizona State University’s W.P. Carey School of Business honored AIR Marketing with the prestigious 2006 Spirit of Enterprise Monster Entrepreneur ASU Alumni Award Sept. 20 at a gala luncheon at the Biltmore Resort in Phoenix. The award, which recognizes excellence, growth, achievement and community commitment, is one of the highest honors a company can receive in Arizona. AIR Marketing’s mother-and-son ownership team of Elaine and David Ralls are both graduates of the W.P. Carey School’s MBA program, 20 years apart.
AIR Marketing Recipient of 2006 Better Business Bureau Ethics Award
The Better Business Bureau of Central and Northern Arizona honored AIR Marketing with its 2006 Business Ethics Award, which recognizes companies for their commitment to ethical business practices in today’s marketplace. AIR Marketing, which is the first advertising and marketing services firm ever to receive one of these prestigious awards, was the winner in the 31-60 employee category. AIR was also invited to participate in the North American version of the Ethics Awards for the Bureau, covering Canada, Mexico and The United States.