Silver Streak: AIR Garners Three Awards in IAVA Competitions
AIR Marketing won a pair of silver trophies in Davey Awards and a silver W3 Award in two separate competitions sponsored by the International Academy of the Visual Arts. These honors recognized AIR’s work in both traditional and interactive media.
In the Davey Awards, AIR took a silver in the branding category for its redesign of the Casas Del Oso website. AIR also merited a silver in the specialty item category for a candle mailer produced for Vail Cascade. The W3 award was won for Destination Delivers.
Both competitions feature entries from around the world and are based on merit. The Daveys are geared toward smaller agencies doing big work, while the W3 Awards recognize achievement in the online interactive space. This year there were more than 4,000 entries in the Daveys and a pool of more than 3,000 W3 entrants.
The IAVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
Destination Delivers in 1 to 1 Media
AIR continues to deliver the good news about Destination Delivers, the ground-breaking interactive online travel experience the company developed for Destination Hotels & Resorts. The October edition of the publication spotlights the continued momentum Destination Delivers is generating and the importance of developing the personal connection with consumers.
Destination’s ‘Booking Bonanza’ Featured in Hospitality Technology
Hospitality Technology, one of the foremost publications covering emerging trends in the hospitality industry,published an online case study on the success of Destination Delivers. The report highlights the development and implementation of AIR’s TouchPoints engine, as well as the upsurge in bookings for Destination Hotels & Resorts.
“Just 30 days after the start of the campaign, the company reported over 3,000 members and an increase in room nights and revenue directly linked to the program. Destination Delivers has since garnered a membership of over 6,500 Destination guests who, in turn, have contributed to booking over 1,360 room nights since the program launched.”
AIR Marketing Delivers for Destination with Touch Points
Destination Hotels & Resorts launched Destination Delivers, a unique, interactive travel tool that gives its guests the opportunity to personally tailor their experience to their interests. The site, which was built by AIR Marketing, is powered by Touch Points, the dynamic back-end engine that enables information for several data sources to be gathered and displayed based on user preference.
Users are prompted to select their travel recreation preferences, ranging from golf, arts and culture to romance, spa and family time on the beach. Each time users return to the site or receive email communications, the content they view has been entirely personalized to cater to their selected preferences. Content also almost immediately reflects recent transactions, all via Touch Point’s sophisticated streamlined application.
AIR Takes Handful of Davey Awards
Proving again that beauty doesn’t have to take a boffo budget, AIR Marketing garnered five Davey Awards, an international competition that honors small agencies making a big impact. AIR was honored with a gold award for a direct mail piece entitled “High Performance Meetings” on behalf of Hamilton Park Hotel & Conference Center. The piece also won a silver award for copywriting. In addition, work done on behalf of the Arizona Kidney Foundation (Announcements/Greetings), L’Auberge Del Mar (Direct Mail) and Tarrytown House Estate & Conference Center (Green/Eco-Friendly) also won silver Daveys.
AIR Golden Again at Adrian Awards
For the third year running, AIR Marketing has been “golden” in the hospitality industry’s most prestigious marketing awards competition, winning a Gold Adrian Award for the company’s work on behalf of Cheyenne Mountain Resort. The winning entry, entitled “Where Inspiration Grows into Success,” took honors in the Group Sales category and is now eligible to be judged for a coveted Platinum Adrian Award, as well as Best in Show. In addition, AIR picked up a Bronze Adrian in the Group Sales category, along with interactive partner Cendyn, for their highly successful “Elect Benchmark” campaign conducted on behalf of Benchmark Hospitality International.
Held by Hospitality Sales and Marketing Association International (HSMAI), the Adrian Awards are judged based on campaign performance and results, as well as imagination and innovative design. This year, more than 1,300 entries were submitted from around the world.
AIR Part of Latest Inc. 5,000 List
For the second consecutive year, AIR Marketing has made the Inc. 5,000 list of the fastest growing private companies in America. In order to qualify for the list, which is an expansion of the prestigious Inc. 500, companies must show consistent growth over a four-year span. Ranked as number 2,793 in this year’s Inc. 5,000, AIR was also recognized again as one of the top 100 businesses in the Phoenix Metro area.
AIR Marketing’s Amphitheater a Resource to Businesses
With 3,000 feet of space, seating for more than 100 and premium video recording and presentation technology, AIR Marketing’s Amphitheater is open to serve businesses and organizations looking for a place to meet. “The staff is excellent to deal with and they make our events feel like their events with a sense of ownership that all great business arrangements should have,” said Terry Cain, Vice President Operational Excellence, Avnet, Inc., which has used the Amphitheater for multiple meetings and events.
In addition to the Amphitheater, AIR Marketing’s spacious Gallery is available for catered lunches, social events and pre-function gatherings.
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IABC Makes the Call: ‘Personal Foul’ Campiagn Wins Copper Quill
The Phoenix chapter of the International Association of Business Communicators honored AIR Marketing and the Arizona Department of Health Services with a Copper Quill Award of Excellence in the category of “electronic communication, brand identification and community relations.”
Specifically designed to resonate with children ages 8 to 13, the campaign promoted both a cessation message (quitting tobacco) as well as a prevention message (keeping kids from trying tobacco in the first place). The Phoenix Suns Gorilla was the face of the integrated campaign that included TV, radio, outdoor and print ads, as well as an interactive “tobacco free” zone on the concourse of US Airways Center. The campaign’s landing page featured activities and a chance for kids to leave messages about why they thought tobacco use was a “Personal Foul.”
The campaign increased public awareness about the inherent health risks associated with tobacco
use and spread the word among youngsters that smoking or chewing “smells foul, tastes foul, and makes you feel foul too.”
AIR Marketing Adds Director of Interactive Marketing
In order to better serve its clients in the online space, AIR Marketing has added Shailesh Ghimire to the team as Director of Interactive Marketing. Shailesh’s experience and expertise in social media, electronic communication and online applications will help increase clients’ online exposure, while still adhering to AIR’s commitment to highly targeted, personalized marketing strategies.
“Most people know about MySpace, Facebook, YouTube and the like, and there’s a rush to have a presence there from a marketing standpoint,” Shailesh said. “But just because they’re there, doesn’t necessarily mean they’re a good fit for a client’s objectives. We’ll make the right choices and ensure campaigns seem natural and are not forced.”
Prior to joining AIR, Shailesh was in the Marketing and Sales Department of CTX Mortgage Company in Mesa, where he integrated Web 2.0 marketing techniques to the overall marketing process. Prior to that, he served as Internet Marketing Strategist at Hi-Techniques in Madison, Wisconsin. From 2002 to 2003, he was a research fellow at Consortium for Global E-Commerce at the University of Wisconsin in Madison.