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AIR Marketing Wins platinum adrian award

1-28-08AIR Marketing took home Platinum at the 51st Annual HSMAI Adrian Awards, recognized as the hospitality industry's top marketing honor. Judged among more than 1,300 entries from around the world, AIR won this prestigious award for its work on Vail Cascade Resort & Spa's group direct mail campaign, which resulted in a return on investment of 17:1.

AIR Makes First-ever Inc. 5,000 List

9-04-07With more than 125 percent growth over the past three years, AIR Marketing ranked 2,705 on the inaugural Inc. 5,000 list of the fastest growing private companies in America. T he Inc. 5,000 measures revenue growth in U.S.-based and privately held, independent companies that showed at least $2 million in 2006. In addition, AIR was recognized as one of the 70 fastest growing companies in the Valley.

Article celebrates air's entrepreneurial passion

8-29-07Knoweledge@W. P. Carey, the online news magazine of Arizona State University’s W. P. Carey School of Business, featured AIR Marketing in an article entitled Entrepreneurs Pursue Passion and Profits. Highlighting AIR’s recognition as the 2006 Monster Entrepreneur ASU Alumni Award, the article focuses on the company’s analytic, data-driven approach to marketing and advertising.

FOUR SCORE! AIR TAKES QUARTET OF SPECTRUM AWARDS

5-17-07AIR Marketing was the most decorated agency at the 2007 AMA Phoenix Spectrum Awards, garnering four honors. Held May 16 at the Valley Ho in Scottsdale, Ariz., The Spectrum Awards recognize marketing and public relations excellence in a variety of categories. AIR won four of the seven categories in which the company was a finalist, including Small Budget Existing Product or Service Campaign (Cheyenne Mountain Resort Direct Mail Campaign), Market Research (State of Arizona "Just in Case Arizona" Campaign), Integrated Multimedia (Arizona Department of Health Services "Tobacco Use: It's a Personal Foul" Campaign) and Everything but the Kitchen Sink (Health Net Medicare Enrollment Center, Fiesta Mall). In addition, AIR was a finalist in the Large Budget New Product, Outdoor Advertising and Print Advertising, categories. In all, eight AIR Marketing campaigns were recognized as finalists.

New ADHS campaign helps Arizona 'Clear the air'

2-19-07In November 2006, Arizona voters decided it was time to clear the air by passing the Smoke-Free Arizona Act, which stipulates that all places of employment must be free from tobacco smoke. AIR Marketing has developed a new multimedia campaign on behalf of the Arizona Department of Health Services (ADHS) to educate the public and help businesses all over the state comply with the Smoke-Free Arizona Act by May 1, 2007, when the new law goes into effect. The launch of the two-phase program is aimed at raising awareness among employers and driving them to smokefreearizona.org, an online resource designed by AIR that includes everything businesses need to comply with the new law. The second phase targets the general public and will give them tools for reporting violations.

AIR Named to best places to work list again

12-08-06For the third consecutive year, AIR Marketing was named to the "Best Places to Work" list, presented by The Business Journal of Phoenix. AIR placed 24th in the small business category. Overall, more than 3,000 companies that participated in the survey in which employees rate their organization on factors such as benefits, corporate culture, community service and more.

AIR Breezes into new facility

12-07-06On Dec. 8, AIR Marketing will begin its first day in the company's new 33,000-square-foot building at 3419 E. University Drive in Phoenix. The move marks the second time the rapidly growing agency has changed addresses in the last five years. The new facility, which is three times the size of AIR Marketing's former location, features several open, creative areas, an expanded warehouse and an 80-seat amphitheater.

yo adrian! air marketing makes 'a-list'

11-20-06AIR Marketing will be breezing down the red carpet as a three-time winner at the 50th annual Adrian “A-List” Awards in January, presented by Hospitality Sales & Marketing Association International (HSMAI). Regarded as the premier award in the hospitality industry, more than 1,200 entries were submitted for the Adrian Awards from 35 countries. AIR Marketing garnered three awards, including a “Gold Winner” for the company’s fall direct mail campaign on behalf of Pointe South Mountain Resort in Phoenix. In addition, the Tempe-based marketing firm was recognized for the launch of Baca, a new restaurant AIR Marketing concepted at The Inverness Hotel and Conference Center located outside Denver and a group sales campaign for the opening of French Lick Springs Resort Casino in French Lick, Ind., and creative direction on the Web site for Hotel Contessa in San Antonio. AIR Marketing will receive its awards at a gala red-carpet event Jan. 29, 2007 in New York City.

CYCLONE™ POWERS DATA-DRIVEN MARKETING FOR DESTINATION HOTELS & RESORTS

11-06-06 Destination Hotels & Resorts (DH&R), the nation’s fifth-largest hospitality management firm, chose Tempe, Ariz.-based AIR Marketing’s Cyclone™ marketing technology to enhance marketing efforts at each of the company’s 30 managed properties throughout the country. The decision to use Cyclone™ could mean as much as $15 million in additional revenue for the firm, which manages more than $1 billion in assets. Already the advertising agency of record for DH&R Corporate and several properties, the deployment of Cyclone™ throughout the DH&R portfolio lets AIR Marketing provide detailed profiles of each property’s customer base, helping to inform marketing decisions, identify need periods, determine what offer will be most effective and how to talk specifically to the customers that will most likely respond.

ON AIR: Elaine Ralls shares philosophy on KFNN

10-06-06 Good Morning Phoenix! Elaine Ralls shared some Diet Coke and conversation with the crew of the only financial morning radio show in the Valley of the Sun on KFNN. The AIR Marketing President explained her company's business philosophy and weighed in on some current topics of the day as KFNN's "Business for Breakfast" show's CEO of the Week.

<AIR's Philosophy 0:47> <"Diamonds in the Backyard" 0:45>

<Elaine's "Electric" Approach 2:28> <The Bridge 0:45>

<30 Percent 0:20> <A Time to be Creative 0:29>

STATE LAUNCHES EMERGENCY PREPAREDNESS CAMPAIGN DEVELOPED BY AIR MARKETING

9-28-06 With an announcement from Arizona Governor Janet Napolitano’s office, the state launched its “Just in Case Arizona” emergency preparedness campaign, developed by Tempe, Ariz.-based AIR Marketing. Created for client Arizona Department of Health Services (ADHS), the statewide push aims to educate and encourage Arizona’s residents to take necessary steps to ensure their safety in the event of a nearly any type of emergency. The multi-tiered campaign combines both traditional media and grassroots efforts to drive home the preparedness message.The centerpiece of “Just in Case Arizona” is a Web site accessed through the resource portal az211.gov. On the site, visitors can find out how to prepare an emergency plan, make various survival kits and get vital information on the different emergency situations of which Arizona citizens should be aware

AIR WINS COVETED SPIRIT OF ENTERPRISE AWARD

9-20-06Arizona State University’s W.P. Carey School of Business honored AIR Marketing with the prestigious 2006 Spirit of Enterprise Monster Entrepreneur ASU Alumni Award Sept. 20 at a gala luncheon at the Biltmore Resort in Phoenix. The award, which recognizes excellence, growth, achievement and community commitment, is one of the highest honors a company can receive in Arizona. AIR Marketing’s mother-and-son ownership team of Elaine and David Ralls are both graduates of the W.P. Carey School’s MBA program, 20 years apart.

AIR NAMED ONE OF ARIZONA'S COMPANIES TO WATCH

5-25-06AIR Marketing was one of fifty companies from Arizona to be honored on June 1 at the debut of Arizona Companies to Watch award program, hosted by the Arizona Small Business Association and conducted by the Ed ward Lowe Foundation, a not-for-profit operating foundation whose mission is to “champion the entrepreneurial spirit."

AIR MARKETING RECIPIENT OF 2006 BETTER BUSINESS BUREAU ETHICS AWARD

3-15-06The Better Business Bureau of Central and Northern Arizona honored AIR Marketing with its 2006 Business Ethics Award, which recognizes companies for their commitment to ethical business practices in today's marketplace. AIR Marketing, which is the first advertising and marketing services firm ever to receive one of these prestigious awards, was the winner in the 31-60 employee category. AIR was also invited to participate in the North American version of the Ethics Awards for the Bureau, covering Canada, Mexico and The United States.

HMI BECOMES AIR MARKETING

1-16-06The winds of change are blowing in the marketing and advertising industry as HMI has become AIR Marketing. The new name represents AIR Marketing’s commitment to a cutting-edge approach to marketing; designing outstanding, impactful creative that is highly targeted, based on in-depth market analytics. This is emphasized in the company’s business formula of analytics plus imagination equals results or A+I=R.

HMI Named a Best Place to Work

11-3-05HMI was rated the 20th-best small business to work at in the Valley, in the 2005 Best Places to Work survey, sponsored by the Business Journal of Phoenix. This marks the second consecutive year that HMI has been named to the prestigious list. More than 3,500 businesses took part in this year’s survey, representing more than 55,000 employees.

HMI Unleashes Cyclone™

10-18-05Harnessing the power of cutting-edge data analytics, HMI unveiled its new Cyclone™ product. Using the latest in data management software, Cyclone™ enables HMI’s clients to get a clearer picture of their customers and how to better target their communication. With Cyclone™, HMI can produce in-depth market prioritization reports, detailed prospect maps, enhanced campaign tracking and more, all from a client’s existing data and proprietary market demographic information.
<click here for more information about cyclone>