Market Potential and Prioritization

Why is measuring market potential so important?

- Each geography has a unique “signature” defined by those residing there
- Your best customers have a profile specific to your company
- Measuring market potential identifies growth & expansion opportunities
- Markets (states, cities, zip codes, block groups) can be easily prioritized
- Identifies optimal site selection locations
- Enhances media planning – print zones, outdoor ad, cable buys, etc.
- Increases the effectiveness of direct marketing