Fred leads AIR Marketing’s analytics initiatives and champions marketing technology integration programs. It’s all in the results for Fred. “Enabling clients to spend their marketing dollars in the most effective way” rocks Fred’s world. And he has an arsenal of expertise to do just that. Fred’s range of experience spans marketing strategy design and execution, brand management, market segmentation, database marketing, leveraging data assets, predictive modeling and analytics.

Building on his marketing technology experience gained in the hospitality, healthcare and telecommunications industries, Fred directs Cyclone, AIR Marketing's technology engine to enhance AIR Marketing's client success in CRM (Customer Relationship Management), data enhancement, reporting, profiling, campaign implementation and tracking. Fred earned an MBA from Arizona State University.