U.S. Internet Video Viewership Increases 45 Percent

comScore released October U.S. Internet video users data from its Video Metrix service. Online video experienced a whopping 45 percent annual increase in viewership — pretty much expected, in my estimation. YouTube remains the top dog with a 39.7 percent market share and Fox Interactive Media came in second with a 3.8 percent market share. Here are some key findings:

77 percent of the total U.S. Internet audience viewed online video.

The average online video viewer watched 274 minutes of video.

More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment.

he average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.

99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).

51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).

The duration of the average online video was 3.0 minutes.

The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

The full report can be found on the comScore website.

Tags: ComScore, Online Video, US internet users, YouTube