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Shailesh Ghimire on June 18th, 2009

From eMarketer.com:

MySpace also recently laid off 30% of its workforce.

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Continue reading about Facebook Displaces MySpace in Traffic

Shailesh Ghimire on February 23rd, 2009

To marketers one thing is clear: Consumers are not on social networks to click on banner ads. This is not entirely surprising, because there is so much to do on social networks besides passively consuming content and clicking on banner ads. It’s a very interactive place, and the main draw is connecting with others. According [...]

Continue reading about What People Do On Social Networks

Shailesh Ghimire on February 16th, 2009

So who exactly uses Twitter? And, how do they use this free micro-blogging service? These are some of the questions answered in a recent report published by the Pew Internet & American Life Project. It is clear from this report that the use of Twitter is growing (11% of online Americans are using it), and [...]

Continue reading about The Twitter Generation

Shailesh Ghimire on August 1st, 2008

Apparently women seem to enjoy social networks more than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. Not only do more women participate in social networks by considerable margins, but they also seem to have more friends as well. The only network where men outnumbered [...]

Continue reading about Women Outnumber Men on Social Networks

Shailesh Ghimire on July 22nd, 2008

Hitwise released data on the most trafficked social networking site in the US. I am personally quite surprised that MySpace has such a lead over Facebook considering membership on the two networks is about the same. That is why you need to understand the methodology, which is explained on their website.

Note: Hitwise is our data [...]

Continue reading about Top Social Networking Sites For June 2008