When most marketing managers think of social media (interactive online marketing), they tend to assign it to the domain of tech-savvy youngsters with ample time on their hands. The conventional wisdom in marketing circles is that new media is overrated and not worth pursuing unless you’re selling video games to 15- to 19- year-old boys. [...]
The big challenge with online and interactive marketing is that no one knows where to start! Like a kid in a candy store, companies want to be social-savvy and be perceived as interactive-competent. They also don’t want to miss out on any opportunities to grow their business in cost effective and meaningful ways. But where [...]
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This is somewhat old news (September 2008) but I just came across it recently. Sapient, a marketing agency, conducted a survey of over 200 Chief Marketing Officer’s and nearly half indicated that were moving their business to Agencies with a greater knowledge of the digital space. Here is a list of their findings:
1. Greater knowledge [...]
Charlene Li, co-author of Groundswell, has often said that social networks will be like air in the future. Not in the sense that we will need it to survive, but that it will be universally available through the Internet across all websites and will feel like air - invisible, but there and certainly a very [...]
The term “social media” can evoke a number of images in a marketers mind. It could conjure up positive images of youngsters forwarding a funny ad from your company garnering a million views or, bring to mind negative images of hordes leaving unflattering comments in an un-moderated blog post hosted at yourcompanysucks.com.
It is my opinion [...]
Technorati released its annual “State of the Blogosphere” report this week and it has some valuable insights for corporate marketing managers. I’ll post a few of the highlights here, but I highly recommend reading the full report on Technorati’s website.
The Technorati report asserts that blogs are pervasive and part of daily life. The report cites [...]
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Here is a great video demonstrating why traditional marketing is losing effectiveness. Consumers are evolving and seeking a different type of relationship. Watch:
Click here if you are unable to view the embedded video.
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