It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
Companies within a range of industries are finding success using Social Media (Interactive Online Marketing). In fact case studies of success are emerging daily. Today, I came across three which are notable for the direct impact social media is having for the companies involved.
1. Whole Foods (Coupons on Facebook Group)
The world’s largest retailer of natural [...]
Last Tuesday, we launched our AIR Forum on Social Media. This is the first in a three part series discussing social media marketing and ways in which companies can position themselves to reap great rewards in this emerging medium.
As a follow up to the presentation, a copy of the slideshow is available below, an audio [...]
Continue reading about Slideshow: Harness the Power of Social Media
“Harness the Power of Social Marketing”
Marketing trends are easy to spot. But to discover how they apply specifically to your organization, you need to attend our Open AIR Forum, part of AIR Marketing’s free seminar series aimed at chief marketing officers and decision makers.
Engage, Energize and Enable Your Customers
Understand Social Media Tools and Technologies
Review Case [...]
