So you’ve finally bowed to social peer pressure and opened a Twitter account for your business. Great. Now what?
One of the things companies struggle with is how to most effectively use social media in a way that reflects what their business is and what their customers want from them in this arena. TheBigMoney.com recently released [...]
Continue reading about How to Tweet Effectively and Meaningfully
Google recently launched social search. This latest product from Google allows users to search relevant public content from within their social circle. Google will be indexing information from social sites such as Twitter, LinkedIn, Digg, Friendfeed among others, and aggregating this information on its results page. Hence, any search query will now include opinions, feedback, [...]
Now that advertising has fully integrated itself into the social media realm, advertisers are having to experience something that doesn’t necessarily always come with posting a billboard or placing a newspaper ad: instant feedback. Pure, raw, unfiltered feedback.
Sometimes that instant feedback can be tough to swallow, especially when it’s not exactly a glowing review of [...]
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
In a recent Wall Street Journal opinion piece, professors from Babson College gave some helpful insights on using Web 2.0 tools to market products and services. It is good to see concepts AIR Marketing has been advocating introduced to the larger business community.
The professors gave the following advice to marketers seeking to use social media [...]
The Fall Open AIR Forum on Interactive Online (Social Media) Marketing concluded last week. Below please find a summary for each of the three sessions. We have posted the PowerPoint slides as well as the corresponding audio files. Feel free to contact me if you have any questions on the topics covered.
Part I (September 16, [...]
This past Tuesday we concluded the final segment of our three-part seminar on interactive online marketing (or social media, as many refer to it). This last presentation focused on engaging customers/prospects, using web analytics to refine strategy, and return on investment (ROI).
The intent of the seminar series was to educate marketing managers and business owners [...]
