A new study published by MarCom Ink says that 70% of B2B tech companies are not using RSS feeds within their websites to reach their target audience. A bit perplexing considering these are companies selling to technology customers. Somewhat ironic too considering the tech segment is probably the most prolific user of RSS technology.
While it [...]
One of the most significant benefits of social media is that it allows companies to listen to customers in an affordable and timely manner. Focus groups are expensive and time consuming. Furthermore, the information obtained in a focus group may not always be as timely. Many of the objectives of a focus group can be [...]
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