Today, I was reading an article from AdvertisingAge about the top 10 marketing ideas of this past decade. It was really a revelation to realize and remember (in a sort of grown up “duh” moment) that before this decade, such current Web staples as Twitter, Facebook, MySpace and even blogs didn’t exist or were just [...]
Companies take different approaches to radical change, and whether it’s change in the economy or change in your industry, we can always count on the fact that things are going to change. Much of our success is in how we handle change. What’s the old saying? “Success is 10% what happens to you and 90% [...]
I’m finally getting an iPhone. I feel like I’m the last person on earth to get one, but I don’t even care about that right now. What does matter is that my world will soon be open to amazing applications that will actually be useful. Well, most of them anyway…
There is an unbelievable and ever-expanding [...]
I know that you know that we’re in a recession. Everyone knows, and we’re all tired of being beaten over the head with the recession stick. Since we’re all tired of hearing about the bad, I say we focus on the good, even if for just a few minutes.
Over the past year, we’ve posted a [...]
TV networks will begin experimenting with giving in-program ads more space across the top or bottom of the screen. This is an obvious attempt to placate those advertisers that don’t have the budget for product placement in primetime but still don’t want to be TiVo’ed over.
There will no doubt be an uproar over this, but [...]
ROI-based marketing is what we do here at AIR Marketing. A cornerstone to delivering a high return on marketing dollars is understanding your customers and segmenting them based on key attributes. This enables the delivery of targeted messages that are more likely to result in the desired conversion. In a way, message delivery based on [...]
Continue reading about Finding Your Sweet Spot With Segmentation
AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
Continue reading about Marketing Automation: AIR TouchPoints
