Here are 10 signs that you don’t understand web analytics very well (via. iMedia Connections):
Sign 1: You bought the tool a year ago, and you’re still not measuring your business objectives.
Sign 2: You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).
Sign 3: You create these beautiful dashboards, [...]
Continue reading about How well do you understand web analytics?
Bidding high enough on a keyword does not guarantee a high placement on a Google pay-per-click (PPC) search result. The bid price is one of many elements that are factored in when determining the display order of search results. This means simply having the budget to spend isn’t going to guarantee the traffic and/or visibility [...]
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Online reputation management is fast becoming an essential component of Internet marketing. There is a new study out which makes the case for online reputation management even stronger. According to a survey from 1&1 Internet, conducted by MaCorr Research, nine in 10 shoppers steer clear of e-tailers with bad reviews:
However, the online reputation of such [...]
In a recent Wall Street Journal opinion piece, professors from Babson College gave some helpful insights on using Web 2.0 tools to market products and services. It is good to see concepts AIR Marketing has been advocating introduced to the larger business community.
The professors gave the following advice to marketers seeking to use social media [...]
A recent survey on consumer attitude toward shopping on Social Networks has uncovered some good news. It appears a considerable segment of consumers are open to shopping on social networking websites. The survey also has some valuable insights on what makes visitors want to purchase on an eCommerce website. Among the survey findings:
30% of online [...]
When most marketing managers think of social media (interactive online marketing), they tend to assign it to the domain of tech-savvy youngsters with ample time on their hands. The conventional wisdom in marketing circles is that new media is overrated and not worth pursuing unless you’re selling video games to 15- to 19- year-old boys. [...]
This is somewhat old news (September 2008) but I just came across it recently. Sapient, a marketing agency, conducted a survey of over 200 Chief Marketing Officer’s and nearly half indicated that were moving their business to Agencies with a greater knowledge of the digital space. Here is a list of their findings:
1. Greater knowledge [...]
