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Shailesh Ghimire on September 14th, 2009

The status update is the ether that holds social networking together. All status updates are indexed in a news feed as a user logs in and hence becomes the central point for information dissemination. It is the water cooler of the social networking environment. The status update is the primary vehicle through which users maintain [...]

Continue reading about Status Updates Most Effective on Tuesdays and Wednesdays

Shailesh Ghimire on June 18th, 2009

From eMarketer.com:

MySpace also recently laid off 30% of its workforce.

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Shailesh Ghimire on March 6th, 2009

I just came across an interesting article on The Economist which talks about the social behavior of people on the social network Facebook. The findings are very interesting indeed:
The average male Facebook user with 120 friends:

Leaves comments on 7 friends’ photos, status updates, or wall
Messages or chats with 4 friends

The average female Facebook user with [...]

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Shailesh Ghimire on November 5th, 2008

When most marketing managers think of social media (interactive online marketing), they tend to assign it to the domain of tech-savvy youngsters with ample time on their hands. The conventional wisdom in marketing circles is that new media is overrated and not worth pursuing unless you’re selling video games to 15- to 19- year-old boys. [...]

Continue reading about Farmers, Worms and Social Media