I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
Last week Google announced a behavioral marketing initiative within Adwords. This announcement has reignited some of the latent privacy concerns inherent within online behavioral marketing. The New York Times has a great article discussing the issue. Here is an excerpt:
Last month, the F.T.C. revised its suggestions for behavioral advertising rules for the industry, proposing, among [...]
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Suzanne Vranica, Advertising Columnist at the Wall Street Journal recently spoke with MDC Partners’ Miles Nadal on where and how companies should be spending their marketing budgets in today’s down economy. Mr. Nadal provides some great tips but I especially like the part where he says companies should be focusing on programs which are measurable, [...]
Analytics is a central component of AIR’s marketing philosophy. With a powerful data management system as a backbone, it is fair to say that data analysis plays a significant role in not just gaining insights into customer behavior, but also in guiding media placement for greater ROI. In essence, when AIR marketing develops a media [...]
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We’ve been here before. We learned. When the economy turns around (and, believe it or not, it will), those who made smart choices during the downturn will come out strong and will rush to capitalize on their successful business platform. Our job is to help make those “smart choices.” And what does that mean, you [...]
Continue reading about Marketing in 2009: Where do we go from here?
Google AdSense Blog recently published “Five steps to optimising your AdSense performance ” on its blog. The video is produced by the AdSense Australia Optimization Team and is a very informative and useful video on how you can optimize your AdSense performance. It’s a little over 10 minutes long, but certainly worth your time:
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