May
12
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe understands and appreciates.
The things that make a tribal leader (which we should all aspire to be if we’re interested in success) requires going against the norm, identifying with the culture of the tribe and committing to it. But don’t take my word for it. Listen to Seth Godin.
Tags: Marketing, Social Media, social media marketing, TED
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