The status update is the ether that holds social networking together. All status updates are indexed in a news feed as a user logs in and hence becomes the central point for information dissemination. It is the water cooler of the social networking environment. The status update is the primary vehicle through which users maintain connection with their social network. There are other means of doing so, such as link sharing, photo tagging and application sharing, but the status update remains the singular point of reference for many on Facebook.
That is why understanding how to use status updates is very important. Not only do you need to be clear on how to use it and what to use if for, you also need to know when to use it. There is new research available demonstrating that status updates on Tuesdays and Wednesdays have the highest click through rates. So, if you are using Facebook for your company, take this into consideration as you engage with your community of fans on Facebook.
Here is an excerpt from AllFacebook.com:
A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook. The reason is that click through rates are dramatically higher on those two days. It’s not surprising considering that this is a trend found around the web in traditional publishing channels. If you do a press release, the best days have traditionally been Monday through Wednesday as those are the days that most people read the news.
What was somewhat surprising was the substantial drop off in click through starting on Thursday. Content published on Thursday receives half the clicks of stories published the previous day. This data was compiled across over 200 million fan impressions. Tracking feed story impressions is difficult if not impossible with Facebook Pages currently, however viewing the total number of page impressions for a Facebook Page on any given day is not thanks to Facebook’s insights application.
Tags: Facebook, status updates
September 14th, 2009 at 9:07 pm
Great post! I find it interesting that the most effective days to update your Facebook status coincides with the most productive days at work. Makes sense when you think about it.
September 18th, 2009 at 6:16 pm
Leslie - that is kind of interesting isn’t it. When you’re productive you’re productive I guess. Thanks for stopping by.