Social Media Marketing Resources

The Fall Open AIR Forum on Interactive Online (Social Media) Marketing concluded last week. Below please find a summary for each of the three sessions. We have posted the PowerPoint slides as well as the corresponding audio files. Feel free to contact me if you have any questions on the topics covered.

Part I (September 16, 2008)

“Harness the Power of Social Marketing” - In this session we covered the following topics:

• Engage, Energize and Enable Your Customers
• Understand Social Media Tools and Technologies
• Review Case Studies of Successful Social Media Implementations

Slides from the presentation:

Audio download (27MB MP3 File - Right click and save to hard disk).

Part II (October 14, 2008)

“Successful Strategies of Interactive Online Marketing” - In this session we covered the following topics:

• Understand how your customers are interacting with online marketing
• Determine your abilities (in-house or acquired)
• Evaluate your commitment
• Devise a unique strategy to meet clear marketing and sales objectives

Slides from the presentation:

Audio download (20MB MP3 File - Right click and save to hard disk).

Part III (November 11, 2008)

“Engagement and ROI of Social Media” - In this session we covered the following topics:

• How to acquire the tools to better understand your engagement tactics
• How to refine your strategy as your engagement progresses
• How to develop an ROI model best suited to your industry

Slides from the presentation:

Audio download (10MB MP3 File - Right click and save to hard disk).

Tags: AIR Open Forum, Marketing, presentation, Social Media