We all know that Google is the king of search. Hitwise reports that almost 71% of searches conducted online are on Google. That is a huge lead over Yahoo and MSN, it’s two closest competitors. While it’s always been known that Google is a great search engine, for the first time I came across some data on consumer satisfaction for search engines.
NEW YORK (AdAge.com) — Consumer satisfaction among search engines and portals surged this year — and for that the industry can thank Google. The tech company surged ahead 10.3% in consumer satisfaction from last year.
According to the University of Michigan and ForeSee Results, which surveys and measures consumers’ online satisfaction, Google posted the highest score in its sector since the American Consumer Satisfaction Index began its surveys 14 years ago, notching an 86. The other portals didn’t fare so well. Yahoo was down 2.5% to 77, MSN remained stagnant at 75 and Ask declined 1.3% to 74. AOL rose by 3% to 69 but is still recovering from a sharp drop in satisfaction in 2007.
I’m not surprized that Google is number one for customer satisfacation as well. Are there some lessons here for us marketers? How much does Google’s superior customer satisfaction contribute towards an ever increasting market share? Satisfied clients begets more clients.
Tags: #1, consumer satisfaction, google
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