Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
The year 2009 will most likely be remembered as the year social media finally went mainstream. While Barack Obama had already effectively used social media to become President in 2008, the various tools had actually not touched society at large. Until this year, social media was used within pockets and segments of different groups. In [...]
Today, I was reading an article from AdvertisingAge about the top 10 marketing ideas of this past decade. It was really a revelation to realize and remember (in a sort of grown up “duh” moment) that before this decade, such current Web staples as Twitter, Facebook, MySpace and even blogs didn’t exist or were just [...]
One of the many benefits of our relationship with some of our clients is our ability to deploy a number of ongoing customer relationship management programs throughout the year. This level of interaction enables us to test a number of critical variables (such as medium, offer, creative, etc.) and the corresponding response rates and ROI [...]
Continue reading about Email and Direct Mail Together Increase ROI
You’re all set up. Your account is active, you’ve made a few entries, and you’ve become familiar with the concept. You’ve even blocked off some time to start using Twitter. But you find yourself sitting in front of your computer tapping the keyboard unsure of how to “engage” prospects, customers and everyone else on Twitter. [...]
Green marketing and eco-friendly PR initiatives have been a major push among almost every company in the past year. But going green isn’t as easy as it seems. And if you’re not careful, you could be greenwashing.
Greenwashing, coined by New York environmentalist Jay Westerveld, is a term that was created to describe any organization that [...]
