The year 2009 will most likely be remembered as the year social media finally went mainstream. While Barack Obama had already effectively used social media to become President in 2008, the various tools had actually not touched society at large. Until this year, social media was used within pockets and segments of different groups. In [...]
Google Wave really requires you to have an open mind. You need to abandon any pre-existing ideas and thoughts you might have regarding social media, document sharing, collaboration and email. You need to have a blank slate as you enter this brave new world that Google has created. Otherwise you’ll try to fit this tool [...]
So you’ve finally bowed to social peer pressure and opened a Twitter account for your business. Great. Now what?
One of the things companies struggle with is how to most effectively use social media in a way that reflects what their business is and what their customers want from them in this arena. TheBigMoney.com recently released [...]
Continue reading about How to Tweet Effectively and Meaningfully
Google recently launched social search. This latest product from Google allows users to search relevant public content from within their social circle. Google will be indexing information from social sites such as Twitter, LinkedIn, Digg, Friendfeed among others, and aggregating this information on its results page. Hence, any search query will now include opinions, feedback, [...]
Now that advertising has fully integrated itself into the social media realm, advertisers are having to experience something that doesn’t necessarily always come with posting a billboard or placing a newspaper ad: instant feedback. Pure, raw, unfiltered feedback.
Sometimes that instant feedback can be tough to swallow, especially when it’s not exactly a glowing review of [...]
You’re all set up. Your account is active, you’ve made a few entries, and you’ve become familiar with the concept. You’ve even blocked off some time to start using Twitter. But you find yourself sitting in front of your computer tapping the keyboard unsure of how to “engage” prospects, customers and everyone else on Twitter. [...]
The status update is the ether that holds social networking together. All status updates are indexed in a news feed as a user logs in and hence becomes the central point for information dissemination. It is the water cooler of the social networking environment. The status update is the primary vehicle through which users maintain [...]
Continue reading about Status Updates Most Effective on Tuesdays and Wednesdays
