ROI-based marketing is what we do here at AIR Marketing. A cornerstone to delivering a high return on marketing dollars is understanding your customers and segmenting them based on key attributes. This enables the delivery of targeted messages that are more likely to result in the desired conversion. In a way, message delivery based on [...]
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It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
In today’s economy, every CMO, marketing manager and director is being questioned on the value of each marketing program. The days of free-flowing campaigns with non-defined goals are long gone. Today, it’s all about running highly focused campaigns with direct, measurable results. To that end, the best way to ensure maximum ROI is to have [...]
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If you’re like me, you’re past feeling sick about the bad economic news and have now gotten numb or are avoiding news sources as much as possible. In business, the daily bad news often results in marketing paralysis. While managing marketing resources is critical, knowing where to cut and where to invest is equally important.
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Continue reading about Market Segmentation is Critical In Today’s Economy
We spend a lot of time here at AIR Marketing going over consumer data. We perform in-depth market research using the latest consumer data and develop elaborate segmentation models. All this of course is done to make sure we can pin point the best customer for our clients and better target them to deliver higher [...]
If you have customer and transaction databases, you are likely sitting on top of a wealth of potential profits. Marketing analytics provides companies the means to increase profits by leveraging customer data.
The challenge is making sense of all this information so that it is actionable. Marketing analytics translates the mountains of customer data into insights [...]
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Apparently women seem to enjoy social networks more than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. Not only do more women participate in social networks by considerable margins, but they also seem to have more friends as well. The only network where men outnumbered [...]
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