I couldn’t believe it when I read this article about MTV dropping the “Music Television” tagline from its iconic logo. I mean, “MTV” = Music TeleVision, right? Well, not so much anymore. But once upon a time, MTV was the place to see your favorite artists and music videos. Once upon a time, reality shows [...]
Continue reading about MTV Stops Being Music and Starts Getting Real
I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
Now that advertising has fully integrated itself into the social media realm, advertisers are having to experience something that doesn’t necessarily always come with posting a billboard or placing a newspaper ad: instant feedback. Pure, raw, unfiltered feedback.
Sometimes that instant feedback can be tough to swallow, especially when it’s not exactly a glowing review of [...]
Online reputation management is fast becoming an essential component of Internet marketing. There is a new study out which makes the case for online reputation management even stronger. According to a survey from 1&1 Internet, conducted by MaCorr Research, nine in 10 shoppers steer clear of e-tailers with bad reviews:
However, the online reputation of such [...]
