The status update is the ether that holds social networking together. All status updates are indexed in a news feed as a user logs in and hence becomes the central point for information dissemination. It is the water cooler of the social networking environment. The status update is the primary vehicle through which users maintain [...]
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I know that you know that we’re in a recession. Everyone knows, and we’re all tired of being beaten over the head with the recession stick. Since we’re all tired of hearing about the bad, I say we focus on the good, even if for just a few minutes.
Over the past year, we’ve posted a [...]
TV networks will begin experimenting with giving in-program ads more space across the top or bottom of the screen. This is an obvious attempt to placate those advertisers that don’t have the budget for product placement in primetime but still don’t want to be TiVo’ed over.
There will no doubt be an uproar over this, but [...]
Recently eMarketer published charts from a study conducted by MailerMailer on e-mail marketing open rates and click through rates by industry. If you’re doing any kind of e-mail marketing this is a must read. Here is a sample chart:
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AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
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It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
In today’s economy, every CMO, marketing manager and director is being questioned on the value of each marketing program. The days of free-flowing campaigns with non-defined goals are long gone. Today, it’s all about running highly focused campaigns with direct, measurable results. To that end, the best way to ensure maximum ROI is to have [...]
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