WOW! We don’t have to go very far these days to see information pointing to the fact that many people and companies have fallen into the trap of fear-based decision-making. Unfortunately, it’s especially true in marketing departments around the world.
The CEOs I interview tell us that the number-one reason they are cutting their marketing budgets [...]
According to a report on eMarketer TV remains the most influential media. Online is a close third behind magazines. However, it is important to note that online, blogs and, social networks are measured separately:
Read full article for details.
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Google’s free web based analytics software is one of the more widely used free tools on the Internet. However, it can be difficult to explain the power of this software to someone not familiar with web analytics. If you’re in that situation, don’t fret. I found a great slideshow which can help you quickly explain [...]
Writing in Lodging Hospitality, September 15th issue, David Ralls, VP at AIR Marketing, outlines ten sure ways to grow your market share in these economically challenging times. Everyone is aware that times are uncertain and the market appears to be in flux. However, that does not mean you should wave the white flag and go [...]
If you love what your do for your customers, looking for new ones is a lot of fun. I was recently reminded of this when I had a conversation with a client who said…”you guys are great, your campaigns produce and if you make a mistake you own up to it.”
I of course, especially like [...]
OK, I know: green initiatives are everywhere you turn these days, and rightly so. Postal direct mail campaigns should be no exception. With 2½-3% of a business or consumer database going “bad” each month, three data hygiene steps should be undertaken before each mail campaign to minimize wasted resources:
Address Standardization and Correction: identifies records with [...]
What a great way to start the AIR blog. Last week Frank Baselice, VP at AIR Marketing, broke the news that a campaign designed by the company had won the IABC Phoenix Copper Quill Awards in the Electronics Communication category for the “Tobacco Use: It’s a Personal Foul” campaign.
Here is Mr. Baselice’s congratulatory e-mail to [...]
Continue reading about Marketing Campaign Wins Copper Quill Awards
