Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
Were you as fascinated by the Verizon/AT&T commercial battle this holiday season as I was?
Verizon’s campaign tore into AT&T’s 3G coverage with a series of cheeky and surprisingly direct digs—from spoofing the iPhone’s “there’s an app for that” with “there’s a map for that” to marooning a sparse 3G coverage map to the island of [...]
I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
The year 2009 will most likely be remembered as the year social media finally went mainstream. While Barack Obama had already effectively used social media to become President in 2008, the various tools had actually not touched society at large. Until this year, social media was used within pockets and segments of different groups. In [...]
One of the many benefits of our relationship with some of our clients is our ability to deploy a number of ongoing customer relationship management programs throughout the year. This level of interaction enables us to test a number of critical variables (such as medium, offer, creative, etc.) and the corresponding response rates and ROI [...]
Continue reading about Email and Direct Mail Together Increase ROI
Green marketing and eco-friendly PR initiatives have been a major push among almost every company in the past year. But going green isn’t as easy as it seems. And if you’re not careful, you could be greenwashing.
Greenwashing, coined by New York environmentalist Jay Westerveld, is a term that was created to describe any organization that [...]
To marketers one thing is clear: Consumers are not on social networks to click on banner ads. This is not entirely surprising, because there is so much to do on social networks besides passively consuming content and clicking on banner ads. It’s a very interactive place, and the main draw is connecting with others. According [...]
