Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
Were you as fascinated by the Verizon/AT&T commercial battle this holiday season as I was?
Verizon’s campaign tore into AT&T’s 3G coverage with a series of cheeky and surprisingly direct digs—from spoofing the iPhone’s “there’s an app for that” with “there’s a map for that” to marooning a sparse 3G coverage map to the island of [...]
The year 2009 will most likely be remembered as the year social media finally went mainstream. While Barack Obama had already effectively used social media to become President in 2008, the various tools had actually not touched society at large. Until this year, social media was used within pockets and segments of different groups. In [...]
Today, I was reading an article from AdvertisingAge about the top 10 marketing ideas of this past decade. It was really a revelation to realize and remember (in a sort of grown up “duh” moment) that before this decade, such current Web staples as Twitter, Facebook, MySpace and even blogs didn’t exist or were just [...]
One of the many benefits of our relationship with some of our clients is our ability to deploy a number of ongoing customer relationship management programs throughout the year. This level of interaction enables us to test a number of critical variables (such as medium, offer, creative, etc.) and the corresponding response rates and ROI [...]
Continue reading about Email and Direct Mail Together Increase ROI
Everyone already knows the importance of maintaining a strong, recognizable brand. But reinventing or changing a brand can be a challenge, especially when you’re messing with the Mouse.
Disney recently announced that, after 81 years, Mickey Mouse is getting a major makeover. Sure, this isn’t the first time that Mickey has received an update or two, [...]
Continue reading about Changing an Icon: Giving a Mouse a Makeover
Green marketing and eco-friendly PR initiatives have been a major push among almost every company in the past year. But going green isn’t as easy as it seems. And if you’re not careful, you could be greenwashing.
Greenwashing, coined by New York environmentalist Jay Westerveld, is a term that was created to describe any organization that [...]
