So who exactly uses Twitter? And, how do they use this free micro-blogging service? These are some of the questions answered in a recent report published by the Pew Internet & American Life Project. It is clear from this report that the use of Twitter is growing (11% of online Americans are using it), and [...]
Twitter is fast becoming the next big social technology. While many professional marketers continue to have a hard time understanding the value of this technology, those who have kept an open mind are beginning to realize some real-world benefits. The rapid increase in Twitter membership over the past six months is testament to the fact [...]
Recently I had the pleasure of making a presentation on this topic at a sales and marketing conference. Instead of advocating the common knee-jerk response to cut spending, decrease marketing efforts and hunker down until the storm passes, I pressed a somewhat counter intuitive concept in which I have always firmly believed, a concept that [...]
We’ve been here before. We learned. When the economy turns around (and, believe it or not, it will), those who made smart choices during the downturn will come out strong and will rush to capitalize on their successful business platform. Our job is to help make those “smart choices.” And what does that mean, you [...]
Continue reading about Marketing in 2009: Where do we go from here?
This past Tuesday we concluded the final segment of our three-part seminar on interactive online marketing (or social media, as many refer to it). This last presentation focused on engaging customers/prospects, using web analytics to refine strategy, and return on investment (ROI).
The intent of the seminar series was to educate marketing managers and business owners [...]
An interesting question arose this morning at a meeting. Inquiring minds were curious as to where exactly social media marketing belonged in an organization? With the adoption of the new medium, this question is extremely relevant considering the multifaceted goals interactive marketing addresses for many companies. For beginners, interactive marketing can serve a PR function, [...]
Continue reading about Where Exactly Does Social Media Belong?
Last Tuesday, we launched our AIR Forum on Social Media. This is the first in a three part series discussing social media marketing and ways in which companies can position themselves to reap great rewards in this emerging medium.
As a follow up to the presentation, a copy of the slideshow is available below, an audio [...]
Continue reading about Slideshow: Harness the Power of Social Media
