Google Wave really requires you to have an open mind. You need to abandon any pre-existing ideas and thoughts you might have regarding social media, document sharing, collaboration and email. You need to have a blank slate as you enter this brave new world that Google has created. Otherwise you’ll try to fit this tool [...]
Google recently launched social search. This latest product from Google allows users to search relevant public content from within their social circle. Google will be indexing information from social sites such as Twitter, LinkedIn, Digg, Friendfeed among others, and aggregating this information on its results page. Hence, any search query will now include opinions, feedback, [...]
Long ago, in a galaxy far, far away, in the year 1999 they used “keywords meta-tag” to help search engines understand the content on websites. Then, a few clever webmasters started “keyword stuffing”. This practice of loading up keywords within the “keywords meta- tag” and other content regions led to much-skewed search results. As Google [...]
Have you seen the YouTube video with the roller skating babies? Or what about the one where everyone starts dancing in Liverpool Street Station? Or how about the poor little puppy that can’t roll over?
It seems like every day there’s a sensational new viral video that’s being emailed to countless inboxes across the world. Whether [...]
When running a Pay-per-Click campaign, the issue of whether or not to bid on your company name always comes up. The conventional wisdom is that you optimize your website on your brand name and capture traffic organically. Accordingly, the paid traffic portion is strictly reserved for introducing new products/services, acquiring new business and promoting specific [...]
Continue reading about Pay-Per-Click: Bidding On Your Company Name
Here are 10 signs that you don’t understand web analytics very well (via. iMedia Connections):
Sign 1: You bought the tool a year ago, and you’re still not measuring your business objectives.
Sign 2: You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).
Sign 3: You create these beautiful dashboards, [...]
Continue reading about How well do you understand web analytics?
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
