Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
There have been a number of iconic music videos over the years. Michael Jackson’s epic Thriller. A-Ha’s animated Take on Me. Ok Go’s famous treadmill dance. But nothing compares to the artistic expression, creativity and  intricate artistry of the dance between lead interactive designer Mark Hayden…and a chicken.
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Happy Birthday, Mark!
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Companies take different approaches to radical change, and whether it’s change in the economy or change in your industry, we can always count on the fact that things are going to change. Much of our success is in how we handle change. What’s the old saying? “Success is 10% what happens to you and 90% [...]
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
