Congratulations to our own David Ralls for being honored as one of the Hospitality Sales & Marketing Association International’s 2009 Top 25 Most Extraordinary Minds in Sales and Marketing!
This honor is bestowed upon the best sales and marketing professionals in the hospitality, travel and tourism industries, with honorees being nominated by their peers. According to [...]
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ROI-based marketing is what we do here at AIR Marketing. A cornerstone to delivering a high return on marketing dollars is understanding your customers and segmenting them based on key attributes. This enables the delivery of targeted messages that are more likely to result in the desired conversion. In a way, message delivery based on [...]
Continue reading about Finding Your Sweet Spot With Segmentation
I don’t need to reiterate to anyone that we are in challenging times. That market conditions are tough is not in dispute. The bigger question (or dispute), though, relates to what you’re going to do about these adverse market conditions. Last week at the monthly HSMAI luncheon hosted at Xona Resort Suites I had the [...]
Hitwise released the Top 10 Travel Destination & Accommodation Websites for September 2008.
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I had the privilege of speaking with Ken Morgan and Julie Dougherty at KFNN 1510 on the Business for Lunch segment last Friday. The topic was Online Reputation Management in the age of Social Media. Click on the play button to listen to the podcast:
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The top strategy: don’t cut marketing budgets now.
As soon as the word “recession” spreads, hotels begin to look at advertising, marketing and public relations campaigns and budgets as the first areas to trim. This is the best time to gain market share as your competition cuts away.
In the “What do we do now?” scenario, hotels [...]
Continue reading about Keeping Market Share During a Down Economy: 10 Strategies for Hotels
