AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
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Last week I met Philippe Cesson who has a marketing company that specifically focuses on Gen X and Gen Y. Although the conversation was on hiring and retaining people in their 20’s and 30’s, there were a lot of insights into marketing that I found interesting.
First of all, from a work orientation perspective it was [...]
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If you have customer and transaction databases, you are likely sitting on top of a wealth of potential profits. Marketing analytics provides companies the means to increase profits by leveraging customer data.
The challenge is making sense of all this information so that it is actionable. Marketing analytics translates the mountains of customer data into insights [...]
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Customer engagement is one of the central tenants of social media marketing. Electronic Arts and Tiger Woods just showed the world how it’s done. They posted a video in response to the popular YouTube video making fun of the “Jesus Shot”, where in the game version Tiger Woods apparently makes a shot walking on water. [...]
Apparently women seem to enjoy social networks more than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. Not only do more women participate in social networks by considerable margins, but they also seem to have more friends as well. The only network where men outnumbered [...]
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I had the privilege of speaking with Ken Morgan and Julie Dougherty at KFNN 1510 on the Business for Lunch segment last Friday. The topic was Online Reputation Management in the age of Social Media. Click on the play button to listen to the podcast:
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One of the most significant benefits of social media is that it allows companies to listen to customers in an affordable and timely manner. Focus groups are expensive and time consuming. Furthermore, the information obtained in a focus group may not always be as timely. Many of the objectives of a focus group can be [...]
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