Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
I couldn’t believe it when I read this article about MTV dropping the “Music Television” tagline from its iconic logo. I mean, “MTV” = Music TeleVision, right? Well, not so much anymore. But once upon a time, MTV was the place to see your favorite artists and music videos. Once upon a time, reality shows [...]
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Were you as fascinated by the Verizon/AT&T commercial battle this holiday season as I was?
Verizon’s campaign tore into AT&T’s 3G coverage with a series of cheeky and surprisingly direct digs—from spoofing the iPhone’s “there’s an app for that” with “there’s a map for that” to marooning a sparse 3G coverage map to the island of [...]
I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
This morning in our Creative Department meeting, we got on the subject of branding and just how vital it is to a product or service, especially when it comes to public perception. This recent video from best-selling author Al Ries, demonstrates the difference between selling a product and selling a brand. It’s only about six [...]
What exactly is it about a product or service that keeps you coming back again and again? What companies or organizations have you remained devoted to despite the economy virtually leveling, and potentially resetting, the brand loyalty field as we know it?
This topic was weighing heavily on my mind this weekend while I was grocery [...]
Everyone already knows the importance of maintaining a strong, recognizable brand. But reinventing or changing a brand can be a challenge, especially when you’re messing with the Mouse.
Disney recently announced that, after 81 years, Mickey Mouse is getting a major makeover. Sure, this isn’t the first time that Mickey has received an update or two, [...]
Continue reading about Changing an Icon: Giving a Mouse a Makeover
