Using data from Alexa and Google Trends, Italian PR professional and marketer Vincenzo Cosenza has mapped out the most popular social networks by country. The largest social network is in fact QQ, the leader in China with 300 million active accounts. QQ has 100 million more users than Facebook, the largest network in the United [...]
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Let’s face it, no one really wants to read your blog. Honestly, the blogosphere is saturated. At last count, Technorati was tracking over 80 million blogs. In addition to this fact, company blogs oftentimes are used more for promotional purposes rather than building an actual audience and readership. In many instances, I’ve found press releases [...]
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To marketers one thing is clear: Consumers are not on social networks to click on banner ads. This is not entirely surprising, because there is so much to do on social networks besides passively consuming content and clicking on banner ads. It’s a very interactive place, and the main draw is connecting with others. According [...]
So who exactly uses Twitter? And, how do they use this free micro-blogging service? These are some of the questions answered in a recent report published by the Pew Internet & American Life Project. It is clear from this report that the use of Twitter is growing (11% of online Americans are using it), and [...]
Twitter is fast becoming the next big social technology. While many professional marketers continue to have a hard time understanding the value of this technology, those who have kept an open mind are beginning to realize some real-world benefits. The rapid increase in Twitter membership over the past six months is testament to the fact [...]
Online reputation management is fast becoming an essential component of Internet marketing. There is a new study out which makes the case for online reputation management even stronger. According to a survey from 1&1 Internet, conducted by MaCorr Research, nine in 10 shoppers steer clear of e-tailers with bad reviews:
However, the online reputation of such [...]
As you would expect writing and blogging styles are different among different blogs. Each blogging style is dependent on the blogger, their goals for the blog and the topics they blog about. I think it is fair to say there is not one way which is better than another. In fact the style you adopt [...]
