Companies take different approaches to radical change, and whether it’s change in the economy or change in your industry, we can always count on the fact that things are going to change. Much of our success is in how we handle change. What’s the old saying? “Success is 10% what happens to you and 90% [...]
AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
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It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
In today’s economy, every CMO, marketing manager and director is being questioned on the value of each marketing program. The days of free-flowing campaigns with non-defined goals are long gone. Today, it’s all about running highly focused campaigns with direct, measurable results. To that end, the best way to ensure maximum ROI is to have [...]
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Last week Google announced a behavioral marketing initiative within Adwords. This announcement has reignited some of the latent privacy concerns inherent within online behavioral marketing. The New York Times has a great article discussing the issue. Here is an excerpt:
Last month, the F.T.C. revised its suggestions for behavioral advertising rules for the industry, proposing, among [...]
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I just came across an interesting article on The Economist which talks about the social behavior of people on the social network Facebook. The findings are very interesting indeed:
The average male Facebook user with 120 friends:
Leaves comments on 7 friends’ photos, status updates, or wall
Messages or chats with 4 friends
The average female Facebook user with [...]
To marketers one thing is clear: Consumers are not on social networks to click on banner ads. This is not entirely surprising, because there is so much to do on social networks besides passively consuming content and clicking on banner ads. It’s a very interactive place, and the main draw is connecting with others. According [...]
