Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
Companies take different approaches to radical change, and whether it’s change in the economy or change in your industry, we can always count on the fact that things are going to change. Much of our success is in how we handle change. What’s the old saying? “Success is 10% what happens to you and 90% [...]
ROI-based marketing is what we do here at AIR Marketing. A cornerstone to delivering a high return on marketing dollars is understanding your customers and segmenting them based on key attributes. This enables the delivery of targeted messages that are more likely to result in the desired conversion. In a way, message delivery based on [...]
Continue reading about Finding Your Sweet Spot With Segmentation
Recently eMarketer published charts from a study conducted by MailerMailer on e-mail marketing open rates and click through rates by industry. If you’re doing any kind of e-mail marketing this is a must read. Here is a sample chart:
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Here are 10 signs that you don’t understand web analytics very well (via. iMedia Connections):
Sign 1: You bought the tool a year ago, and you’re still not measuring your business objectives.
Sign 2: You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators).
Sign 3: You create these beautiful dashboards, [...]
Continue reading about How well do you understand web analytics?
Using data from Alexa and Google Trends, Italian PR professional and marketer Vincenzo Cosenza has mapped out the most popular social networks by country. The largest social network is in fact QQ, the leader in China with 300 million active accounts. QQ has 100 million more users than Facebook, the largest network in the United [...]
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AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
Continue reading about Marketing Automation: AIR TouchPoints
