There have been a number of iconic music videos over the years. Michael Jackson’s epic Thriller. A-Ha’s animated Take on Me. Ok Go’s famous treadmill dance. But nothing compares to the artistic expression, creativity and  intricate artistry of the dance between lead interactive designer Mark Hayden…and a chicken.
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Happy Birthday, Mark!
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I couldn’t believe it when I read this article about MTV dropping the “Music Television” tagline from its iconic logo. I mean, “MTV” = Music TeleVision, right? Well, not so much anymore. But once upon a time, MTV was the place to see your favorite artists and music videos. Once upon a time, reality shows [...]
Continue reading about MTV Stops Being Music and Starts Getting Real
Congratulations to our own David Ralls for being honored as one of the Hospitality Sales & Marketing Association International’s 2009 Top 25 Most Extraordinary Minds in Sales and Marketing!
This honor is bestowed upon the best sales and marketing professionals in the hospitality, travel and tourism industries, with honorees being nominated by their peers. According to [...]
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This morning in our Creative Department meeting, we got on the subject of branding and just how vital it is to a product or service, especially when it comes to public perception. This recent video from best-selling author Al Ries, demonstrates the difference between selling a product and selling a brand. It’s only about six [...]
So you’ve finally bowed to social peer pressure and opened a Twitter account for your business. Great. Now what?
One of the things companies struggle with is how to most effectively use social media in a way that reflects what their business is and what their customers want from them in this arena. TheBigMoney.com recently released [...]
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One of the many benefits of our relationship with some of our clients is our ability to deploy a number of ongoing customer relationship management programs throughout the year. This level of interaction enables us to test a number of critical variables (such as medium, offer, creative, etc.) and the corresponding response rates and ROI [...]
Continue reading about Email and Direct Mail Together Increase ROI
I remember once when I was younger, I was reading the sports section of my local newspaper (which shall remain nameless to protect the innocent), and I flipped to the back page, which featured a large image of a pitcher from one of the previous night’s MLB games frozen in the motion of hurling a [...]
