Last week I read an article from AdAge that likely touched a sensitive cord all around the industry. It was called “Why Metrics Are Killing Creativity in Advertising”, and in it author Patrick Sarkissian makes this startling declaration: “Just as video killed the radio star, metrics are killing creativity.”
Whoa.
But wait, you say. Without metrics, how [...]
Continue reading about Creativity vs. Metrics: The Age-Old Battle
Were you as fascinated by the Verizon/AT&T commercial battle this holiday season as I was?
Verizon’s campaign tore into AT&T’s 3G coverage with a series of cheeky and surprisingly direct digs—from spoofing the iPhone’s “there’s an app for that” with “there’s a map for that” to marooning a sparse 3G coverage map to the island of [...]
I’m sure by now you’ve had a chance to see the new Domino’s commercial that reveals the less than stellar comments from focus group participants about their pizza. And from the looks of it, they didn’t hold back. “Flavorless” and “cardboard” were among the words used to describe the taste of the pizza, and participants [...]
What exactly is it about a product or service that keeps you coming back again and again? What companies or organizations have you remained devoted to despite the economy virtually leveling, and potentially resetting, the brand loyalty field as we know it?
This topic was weighing heavily on my mind this weekend while I was grocery [...]
I know that you know that we’re in a recession. Everyone knows, and we’re all tired of being beaten over the head with the recession stick. Since we’re all tired of hearing about the bad, I say we focus on the good, even if for just a few minutes.
Over the past year, we’ve posted a [...]
TV networks will begin experimenting with giving in-program ads more space across the top or bottom of the screen. This is an obvious attempt to placate those advertisers that don’t have the budget for product placement in primetime but still don’t want to be TiVo’ed over.
There will no doubt be an uproar over this, but [...]
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
