Where to Spend Marketing Dollars

Suzanne Vranica, Advertising Columnist at the Wall Street Journal recently spoke with MDC Partners’ Miles Nadal on where and how companies should be spending their marketing budgets in today’s down economy. Mr. Nadal provides some great tips but I especially like the part where he says companies should be focusing on programs which are measurable, can be effectively targeted and those that provide a return on investment (ROI).

I like Mr. Nadal, because he basically told the world the AIR story.

Take a look:

If you are unable to view the video on this post, it is also available on the WSJ website.

Tags: advertising, Marketing, measurable, roi