Product Vs. Brand

This morning in our Creative Department meeting, we got on the subject of branding and just how vital it is to a product or service, especially when it comes to public perception. This recent video from best-selling author Al Ries, demonstrates the difference between selling a product and selling a brand. It’s only about six minutes long, but the message is incredibly powerful and the proof is startling in some cases, like how GM was once ranked at the top, but has lost over $82.1 billion as a result of not being able to leverage their brand in the marketplace. Bottom line? It’s not who makes the best product; it’s who has the best brand.

Tags: Al Ries, Creative Department, GM