The year 2009 will most likely be remembered as the year social media finally went mainstream. While Barack Obama had already effectively used social media to become President in 2008, the various tools had actually not touched society at large. Until this year, social media was used within pockets and segments of different groups. In [...]
This morning in our Creative Department meeting, we got on the subject of branding and just how vital it is to a product or service, especially when it comes to public perception. This recent video from best-selling author Al Ries, demonstrates the difference between selling a product and selling a brand. It’s only about six [...]
Today, I was reading an article from AdvertisingAge about the top 10 marketing ideas of this past decade. It was really a revelation to realize and remember (in a sort of grown up “duh” moment) that before this decade, such current Web staples as Twitter, Facebook, MySpace and even blogs didn’t exist or were just [...]
Google Wave really requires you to have an open mind. You need to abandon any pre-existing ideas and thoughts you might have regarding social media, document sharing, collaboration and email. You need to have a blank slate as you enter this brave new world that Google has created. Otherwise you’ll try to fit this tool [...]
So you’ve finally bowed to social peer pressure and opened a Twitter account for your business. Great. Now what?
One of the things companies struggle with is how to most effectively use social media in a way that reflects what their business is and what their customers want from them in this arena. TheBigMoney.com recently released [...]
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