One of the many benefits of our relationship with some of our clients is our ability to deploy a number of ongoing customer relationship management programs throughout the year. This level of interaction enables us to test a number of critical variables (such as medium, offer, creative, etc.) and the corresponding response rates and ROI [...]
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What exactly is it about a product or service that keeps you coming back again and again? What companies or organizations have you remained devoted to despite the economy virtually leveling, and potentially resetting, the brand loyalty field as we know it?
This topic was weighing heavily on my mind this weekend while I was grocery [...]
I remember once when I was younger, I was reading the sports section of my local newspaper (which shall remain nameless to protect the innocent), and I flipped to the back page, which featured a large image of a pitcher from one of the previous night’s MLB games frozen in the motion of hurling a [...]
Google recently launched social search. This latest product from Google allows users to search relevant public content from within their social circle. Google will be indexing information from social sites such as Twitter, LinkedIn, Digg, Friendfeed among others, and aggregating this information on its results page. Hence, any search query will now include opinions, feedback, [...]
Long ago, in a galaxy far, far away, in the year 1999 they used “keywords meta-tag” to help search engines understand the content on websites. Then, a few clever webmasters started “keyword stuffing”. This practice of loading up keywords within the “keywords meta- tag” and other content regions led to much-skewed search results. As Google [...]
Everyone already knows the importance of maintaining a strong, recognizable brand. But reinventing or changing a brand can be a challenge, especially when you’re messing with the Mouse.
Disney recently announced that, after 81 years, Mickey Mouse is getting a major makeover. Sure, this isn’t the first time that Mickey has received an update or two, [...]
Continue reading about Changing an Icon: Giving a Mouse a Makeover
