Green marketing and eco-friendly PR initiatives have been a major push among almost every company in the past year. But going green isn’t as easy as it seems. And if you’re not careful, you could be greenwashing.
Greenwashing, coined by New York environmentalist Jay Westerveld, is a term that was created to describe any organization that [...]
The status update is the ether that holds social networking together. All status updates are indexed in a news feed as a user logs in and hence becomes the central point for information dissemination. It is the water cooler of the social networking environment. The status update is the primary vehicle through which users maintain [...]
Continue reading about Status Updates Most Effective on Tuesdays and Wednesdays
Name: Sean McMahon
Position: Production Artist
Who or what is your favorite cartoon character and why?
Keth from the Voltron Force! Why? Because he drives a big freak’n Lion spaceship around. How awesome would it be to park that at AIR Marketing?
What is your nickname and how did you get it?
I go by many names but the best [...]
Companies take different approaches to radical change, and whether it’s change in the economy or change in your industry, we can always count on the fact that things are going to change. Much of our success is in how we handle change. What’s the old saying? “Success is 10% what happens to you and 90% [...]
I’m finally getting an iPhone. I feel like I’m the last person on earth to get one, but I don’t even care about that right now. What does matter is that my world will soon be open to amazing applications that will actually be useful. Well, most of them anyway…
There is an unbelievable and ever-expanding [...]
