One of the best things about our agency is the ragtag collection of unique personalities that comprise our amazing team. Everyone brings something a little…different to the table, and it’s all part of the AIR Marketing culture. So without further ado, let me introduce you to the first of a series of team member [...]
I know that you know that we’re in a recession. Everyone knows, and we’re all tired of being beaten over the head with the recession stick. Since we’re all tired of hearing about the bad, I say we focus on the good, even if for just a few minutes.
Over the past year, we’ve posted a [...]
TV networks will begin experimenting with giving in-program ads more space across the top or bottom of the screen. This is an obvious attempt to placate those advertisers that don’t have the budget for product placement in primetime but still don’t want to be TiVo’ed over.
There will no doubt be an uproar over this, but [...]
When running a Pay-per-Click campaign, the issue of whether or not to bid on your company name always comes up. The conventional wisdom is that you optimize your website on your brand name and capture traffic organically. Accordingly, the paid traffic portion is strictly reserved for introducing new products/services, acquiring new business and promoting specific [...]
Continue reading about Pay-Per-Click: Bidding On Your Company Name
