ROI-based marketing is what we do here at AIR Marketing. A cornerstone to delivering a high return on marketing dollars is understanding your customers and segmenting them based on key attributes. This enables the delivery of targeted messages that are more likely to result in the desired conversion. In a way, message delivery based on [...]
Continue reading about Finding Your Sweet Spot With Segmentation
Recently eMarketer published charts from a study conducted by MailerMailer on e-mail marketing open rates and click through rates by industry. If you’re doing any kind of e-mail marketing this is a must read. Here is a sample chart:
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