AIR TouchPoints is an electronic online branding and marketing communication platform that will enable companies to fully engage and educate customers on the depth and appeal of their products, cross-sell and up-sell among brand choices, and grow additional revenue.
TouchPoints leverages the Cyclone (database) platform to optimize the impact of customer data on marketing. This [...]
Continue reading about Marketing Automation: AIR TouchPoints
It’s well known that mass marketing has, for the most part, run its course. Today, truly effective marketing is all about going tribal. Simply put, tribes are people with similar interests who find each other connect in social spaces. Tribal leaders are the are the ones that evangelize about things in the language the tribe [...]
Our very own Elaine Ralls, President of AIR Marketing, has been nominated as one of the finalists for the Tempe Chamber of Commerce’s 2009 Business Woman of the Year award. Here is a clip from the Phoenix Business Journal:
Lorraine Bergman, CEO of Caliente Construction, Angela Leavitt, director of marketing at Telesphere, and Elaine Ralls, president [...]
I had the esteemed privilege of attending the 8th annual BBB Business Ethics Awards last night. The event was held in the ballroom at the Arizona Biltmore Resort in Phoenix, with cocktails and networking at 6pm and the dinner and program beginning at 7pm. There were five categories in which businesses were nominated, based on [...]
